TikTok Discovery 抖音解码
Case Study
How to increase the Seeding Effectiveness inside TikTok
The Marketing Challenge for brands in TikTok
Challenge 1：What——Which types of traffic has the best reach?
Challenge 2：Where——Where does the traffic distribute?
Challenge 3： How——how to increase the traffic effectiveness?
Value Proposition of TikTok Discovery
【TikTok Discovery 抖音解码】
Methodology of TikTok Discovery
【TikTok Discovery 抖音解码】
Analyzing consumer journey inside TikTok through proprietary digital tracking panel, to track the traffic flow and to optimize the conversion
对消费者在抖音平台触达行为分析，在抖音平台内为全域提供了最大的和种类。
Increasing Talent Marketing conversion
Increasing eCom Traffic conversion
Identifying the High Quality eCom Traffic
- TikTok Mall is the eCom inside TikTok that provides brands a direct way to motentize the traffic.
- But only the high quality traffic has a chance to be monytized.
- The key touch points of “Livestreaming Selection 直播精选”、“Brand Hall 品牌馆”、“TikTok Cosmetics抖in美妆”usually have the high quality traffic.
Increasing Search conversion
Increasing Brand Official Account conversion
- 官方抖音号作为品牌店铺的重点营销渠道，受到消费者一定程度上的关注，发布更多实时新内容，容易让消费者产生黏性，同时对品牌店铺转化起到促进作用。
Optimizing the Seeding effectiveness through Combination of differing traffics types
Optimizing the Seeding effectiveness through Combination of differing traffics types
