Connecting The Agencies And Media Using the Consistent Audience Definition

OneJourney connects the advertisers, marketers and media to optimize the digital assets and campaign using the consistent “AUDIENCE” definition, to enable the “ZERO” dilution of campaign execution.

Pain points & challenges

Pain point 1
Don’t know how to channel traffic within the e-commerce app?

There are different types and numbers of touchpoints within e-commerce; however, many of them are costly and ineffective.
Don’t know where the traffic comes from? Where does the traffic go? There is no way to evaluate the value and effectiveness of different touchpoints in advance, so it is difficult to choose scientifically.
No way to plan the touch points for content marketing and seeding.

Pain point 2
Don’t know how to choose the right e-commerce platform

Don’t know the conversion rate and crowd characteristics of e-commerce platforms.
Unable to choose the right e-commerce platform as a marketing focus according to the characteristics of their own brand.

Pain point 3
Inability to precisely define the target audience

Only a relatively small number of crowd tagging dimensions, mainly demographic attributes.
Consumer interest tags are based on algorithms, not on actual user behavior, so the accuracy is very low.
Unable to divide the target group according to the characteristics of its own products and choose the most suitable group.

Pain point 4
Inability to understand the transformation relationship and actual path between touchpoints

Inability to understand the conversion relationship between touchpoints.
Inability to restore the user’s online purchase path.
Inability to evaluate the conversion efficiency of different paths.
Inability to select and optimize the online shopping path with the highest conversion rate.
Inability to integrate and analyze online + offline shopping paths.

Product Value

“4 Key Questions” we help brand marketers/advertisers to answer

“Whom” to sell？

Build consumer digital profile

“Where”to drive traffic?

Traffic source analytics
Path-to-Purchase Analytics at the level of Touch Points

“What” to say？

Purchase drivers analysis
Key Words shopper searched
KOL post shopper read and watched

“How” to convert？

Campaign Effectiveness Measurement
MTA Attribution

OneJourney Features

Campaign Optimization Tool

Helps advertisers, marketers and media to optimize the digital assets and campaign using the consistent “AUDIENCE” definition

Analysis Dimension

Data Methods

Innovative data collection technology + continuous monitoring of behavioral samples

Industry Coverage

Personal Care/Beauty

Skin care, personal care

Luxury

Jewelry, luggage, wine, watches

Maternal& Infant

Powdered milk, diapers

Food& Beverage

Beverages, snack foods, grain and oil seasoning

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