COVERAGE AREA
It includes the main 40 e-commerce companies in China, including: platform e-commerce, live e-commerce, luxury e-commerce, mother and baby e-commerce, etc.
DATA INDICATOR
It includes more than 110 metrics dimensions in 4 categories, which comprehensively cover the multi-dimensional operational performance of e-commerce platforms.
including: user stickiness, conversion rate and demographic attributes of different channels and touchpoints.
PRODUCT ADVANTAGES
Other types of e-commerce data products rely on data from crawlers, with only Taobao and Tmall sales data, and no user operation data from e-commerce platforms and different channels/contacts of e-commerce.
This includes data on user stickiness, conversion rate and crowd characteristics, which cannot help e-commerce companies effectively analyze the effectiveness of their operations and find the reasons for using them to improve e-commerce results.
ComRatings’ ECIndex, based on continuous monitoring data of 200,000 digital behavior sample database, provides multi-dimensional user operation metrics of different e-commerce platforms.