The Ratings Data and Tools of Digital Assets

Marketing Optimization —— Path decoding OneJourney

Data center —— Inspur Marketing data cloud DataRoller

Data collection —— iReward: all-channel research APP

Digital Assets Index

OneSourceIndex provides the leading operational indicators on the digital assets in China and other markets of Asia Pacific, helping clients to quickly evaluate the operational performance of the target digital assets before the financial indicators make changes.

Marketing Planner

Connecting the agencies and media using the consistent audience definition. Using the consistent “Audience” definition throughout the pre-campaign planning to the execution, to make sure “ZERO” dilution of the target audience in the campaign

360Degree Consumer Insights

The free iReward OmniChannel digital research software enables one-stop research data collection, including not only survey data, but also user O2O behavior/clickstream data.

Data Mining Solutions

We provide in-depth data mining solutions for different industry, including: e-commerce, online shopping path analysis, consumer pain point mining, online gamer retention analysis, etc.

Digital Assets Index

THE LEADING OPERATIONAL INDICATORS OF DIGITAL ASSETS, ENABLING MARKETING INVESTMENT & FINANCIAL INVESTMENT

eComIndex

MediaIndex

BMIndex

Marketing Planner

CONNECTING THE AGENCIES AND MEDIA USING THE CONSISTENT AUDIENCE DEFINITION

Purchase Journey Analysis

TA Builder

AdView MTA（Multi-Touchpoints Attribution）

Innovative Data Collection

Comprehensive data collection besides survey, including online purchase behavior, offline purchase behavior etc.
Demonstrated high-quality sample solutions and quality focus with fully compliant privacy protection
Competitive pricing & robust feasibility for a broad range of Audiences
Consultation and local expertise on particularly challenging studies

Panel Features

Audience Data Management Platform

Data processing 数据处理
Data cleaning and fusion数据清洗和融合
Data management 数据管理
Data mining 数据挖掘

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About Us

ComRatings provides the ratings data and tools of digital assets for the clients of marketing investment and financial investment.

Leveraging the leading technology of big data and AI analytics, since 2010, the company has been committed to provide the continuous ratings data covering the top eCommerce and media traffic, media value, brand digital equity: and the optimization tool including audience profile, online journey, marketing effectiveness measurement. ComRatings help the leading brand marketers, advertising agencies, financial investment firms, and research agencies to quickly evaluate the operational performance of the digital assets, enabling the optimal marketing and financial investment.

Our Team

ComTracker Technology——360 degrees audience measurement technology
- Covering PC, Tablets, Mobile Phones, Digital TV
- Tracking APP usage + in-APP behavior
- Support Omnichannel data collection
- Support global markets with differing languages
ComPanel——Digital Tracking Panel
- With 400K continuously tracking panelists in China
- Panel distribution matching CNNIC Netizen structure
ComSmart——AI driven big data computing technology
- Comprehensive data taxonomy to process complicated clickstream data
- Innovative data parsing technology to make the audience behavior data to be structured data
- AI data mining technology to covert picture data (including offline purchase receipts) to structured data that is ready for analytics

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